Drucker on marketing lessons from the world's most influential business thinker
THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Consid...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
McGraw-Hill Education
[2013]
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629320506719 |
