The shopper economy : the new way to achieve marketplace success by turning behavior into currency

The shopper economy the new way to achieve marketplace success by turning behavior into currency

GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact...

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Detalles Bibliográficos
Autor Corporativo: Books24x7, Inc (-)
Otros Autores: Crawford, Liz, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill [2012]
Edición:1st edition
Materias:
Consumer behavior.
Customer loyalty.
Internet marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629319606719
Tabla de Contenidos:
  • Intro
  • Contents
  • Acknowledgments
  • Foreword
  • Introduction
  • Chapter 1 Foundations of the Shopper Economy
  • Chapter 2 The Shopper Is the Medium
  • Chapter 3 The New Path to Purchase
  • Chapter 4 Around the Wheel
  • Chapter 5 Valuing Advocacy
  • Chapter 6 Advocates and Evangels
  • Chapter 7 Valuing Participation
  • Chapter 8 The Product as Souvenir
  • Chapter 9 Loyalty
  • Chapter 10 Valuing Attention
  • Chapter 11 Marketing Implications for the Near Term
  • Chapter 12 A Glimpse Ahead
  • Notes
  • Index.

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