The shopper economy the new way to achieve marketplace success by turning behavior into currency
GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
McGraw-Hill
[2012]
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629319606719 |
