The hardware startup
Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged busin...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Beijing :
O'Reilly
2015.
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629298606719 |
Tabla de Contenidos:
- ""Copyright""; ""Table of Contents""; ""Preface""; ""Who This Book Is For""; ""How to Use This Book""; ""Safari® Books Online""; ""How to Contact Us""; ""Acknowledgments""; ""Chapter 1. The Hardware Startup Landscape""; ""Early Makers""; ""The Whole Earth Catalog""; ""Communities Around New Technology""; ""MIT Center for Bits and Atoms""; ""Make Magazine""; ""Technology Enables Scale""; ""Rapid Prototyping""; ""Inexpensive Components""; ""Small-Batch Manufacturing""; ""Open Source Hardware""; ""Online Community""; ""The Supplemental Ecosystem""
- ""The "Lean Startup" and Efficient Entrepreneurship""""The Hardware Companies of Today""; ""Connected Devices""; ""Personal Sensor Devices (Wearables)""; ""Robotics""; ""Designed Products""; ""Chapter 2. Idea Validation and Community Engagement""; ""Your Fellow Hardwarians""; ""Your Cofounder and Team""; ""Your Mentor(s)""; ""Your True Believers and Early Community""; ""Chapter 3. Knowing Your Market""; ""The Who, What, and Why of Your Product""; ""Researching Your Market: Trends and Competition""; ""Market Size""; ""Market Trajectory""; ""Market Analysis""; ""Differentiators""
- ""Segmenting Your Market""""Customer Aquisition Cost (CAC) and Lifetime Value (LTV)""; ""Demographics and Psychographics""; ""Behavioral Segmentation""; ""Customer Development""; ""Chapter 4. Branding""; ""Your Mission""; ""Brand Identity and Personality""; ""Brand Assets and Touchpoints""; ""Positioning and Differentiation""; ""Chapter 5. Prototyping""; ""Reasons for Prototyping""; ""Types of Prototyping""; ""Prototyping Terms""; ""Works-Like and Looks-Like Prototypes""; ""Teardowns""; ""Assembling Your Team""; ""Industrial Design""; ""User Experience, Interface, and Interaction Design""
- ""Mechanical and Electrical Engineering""""Software""; ""Outsourcing Versus Insourcing""; ""Outsourcing""; ""Insourcing""; ""Integrated Circuits""; ""Connectivity""; ""Software Platforms""; ""Software Security and Privacy""; ""Glossary of Terms""; ""Prototyping and Manufacturing Processes""; ""Electrical Components""; ""Sensors""; ""Chapter 6. Manufacturing""; ""Preparing to Manufacture""; ""Where to Manufacture?""; ""Supply Chain Management""; ""Importing from Foreign Manufacturers""; ""What to Look for During Manufacturing""; ""Certification""; ""Packaging""; ""Sustaining Manufacturing""
- ""Chapter 7. Acceleration""""Lemnos Labs""; ""HAXLR8R""; ""AlphaLab Gear""; ""PCH""; ""Highway1""; ""PCH Access""; ""Flextronics""; ""Choosing an Incubator or Accelerator""; ""Chapter 8. Crowdfunding""; ""The Crowdfunding Ecosystem""; ""Kickstarter""; ""Indiegogo""; ""The DIY Approach""; ""Planning Your Campaign""; ""Understanding Backers and Choosing Campaign Perks""; ""Pricing Your Perks""; ""Creating a Financial Model""; ""Timing with Manufacturing""; ""Campaign Page Marketing Materials""; ""Driving Traffic""; ""Leveraging Social Media and Email Lists""; ""Connecting with the Media""
- ""Organizing PR Materials""
