The lean product playbook how to innovate with minimum viable products and rapid customer feedback
"The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most n...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
Wiley
2015.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629295006719 |
Table of Contents:
- Core concepts. Achieving product-market fit with the lean product process ; Problem space versus solution space
- The lean product process. Determine your target customer (step 1) ; Identify underserved customer needs (step 2) ; Define your value proposition (step 3) ; Specify your minimum viable product (MVP) feature set (step 4) ; Create your MVP prototype (step 5) ; Apply the principles of great UX design ; Test your MVP with customers (step 6) ; Iterate and pivot to improve product-market fit ; An end-to-end lean product case study
- Building and optimizing your product. Build your product using agile development ; Measure your key metrics ; Use analytics to optimize your product and business ; Conclusion.
