The smarter startup : a better approach to online business for entrepeneurs

Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough.  In this new reality, entrepreneurs must take a smarter, more strategic approach. In this...

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Detalles Bibliográficos
Otros Autores: Cabage, Neal Author (author), Zhang, Sonya Contributor (contributor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] New Riders 2013
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629294006719
Tabla de Contenidos:
  • Why become an entrepreneur?
  • What's the big idea?
  • Do your research
  • Timing is everything
  • Competition and positioning
  • Business models
  • Setting up your business
  • Developing your product
  • Going to market
  • Optimization.