Digilogue how to win the digital minds and analogue hearts of tomorrow's customer
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? A...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Milton, Qld :
Wiley
2013.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629291106719 |
Tabla de Contenidos:
- Intro
- CONTENTS
- ABOUT THE AUTHOR
- ACKNOWLEDGEMENTS
- PROLOGUE
- INTRODUCTION
- PART I: The fighters size each other up
- 1: Digital disruption
- Everything that can be digitised will be digitised
- Digital is an omnipresent force for change
- A digital wave of change
- Awareness of yourself and your surroundings is the first step
- Endnotes
- 2: Analogue versus digital
- Hearts versus minds?
- Rational versus emotional
- Analogue culture - analogue opportunity
- Endnotes
- 3: Bringing the old and the new together
- The convergence of the digital and the analogue
- Laptops and lederhosen
- The importance of translation in the continuation of the analogue story
- Endnotes
- 4: Digilogue
- Providing value to digital minds and connecting with analogue hearts
- The digilogue mix
- The Digilogue Strategy Map
- Digital examples
- Analogue examples
- Endnotes
- Taking stock
- PART II: The battle heats up
- 5: Digital grapevine
- Big Brother, big data
- Death of demographics, and marketing as a science
- The precursor to the digital grapevine - Wagga Wagga
- Endnotes
- 6: Analogue escapism
- Reconnecting by disconnecting: Burning Man
- We learn the analogue through the digital
- Enabling reconnection by disconnection
- Endnotes
- Taking stock
- 7: Digital diffusion of ideas
- Diffusing ideas in a digitally disrupted era
- We're all in media now
- Endnotes
- Taking stock
- 8: Analogue location drives digital innovation
- The importance of local connections
- Analogue trust, analogue connections
- Business is still local
- Wrapping up the fight
- Endnotes
- PART III: Hanging up the gloves and meeting in the middle
- 9: Standing the test of time
- The business life cycle
- Kodak's missed moment
- Georg Sörman
- Waves of change
- Toy Story reinvented: LEGO
- Endnotes
- Taking stock.
- 10: Going digilogue
- Strategising for future success
- Taking stock
- CONCLUSION
- INDEX.
