Digilogue how to win the digital minds and analogue hearts of tomorrow's customer
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? A...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Milton, Qld :
Wiley
2013.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629291106719 |
