The handbook of market intelligence understand, compete and grow in global markets
"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
West Sussex, England :
John Wiley & Sons
2014.
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| Edición: | Second edition |
| Colección: | Wiley UBCM ebooks.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629267606719 |
Tabla de Contenidos:
- Preface to the second edition
- About the authors
- About global intelligence alliance
- Market intelligence in global organizations
- Market intelligence : drivers and benefits
- Market intelligence in global organizations : survey findings in 2013
- Roadmap to world class market intelligence
- Key success factors of world class market intelligence
- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program
- Intelligence process : turning random data into meaningful insight
- Intelligence deliverables : building a high-impact market intelligence product portfolio
- Intelligence tools : collecting, storing and disseminating intelligence
- Intelligence organization : the people and resources that generate the impact
- Intelligence culture : engaging the organization in market intelligence
- Market intelligence for key user groups
- Market intelligence for current awareness across the organization
- Market intelligence for strategic planning
- Market intelligence for marketing, sales and account management
- Market intelligence for innovation and product life cycle management
- Market intelligence for supply chain management
- Developing world class market intelligence programs
- Implementing market intelligence programs
- How to develop an existing market intelligence program for greater impact
- Measuring the impact of mi
- Trends in market intelligence
- Index.
