Technology entrepreneurship taking innovation to the marketplace
The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and...
| Other Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
London, England :
Elsevier
2015.
|
| Edition: | 2nd ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629265606719 |
Table of Contents:
- Front Cover ; Technology Entrepreneurship: Taking Innovation to the Marketplace ; Copyright ; Dedication ; Contents ; Acknowledgments ; About the Authors ; Preface ; Part 1: You Are Here: X ; Chapter 1: Technology Entrepreneurship Today: Trends, Opportunities, Challenges ; 1.1. Introduction; 1.2. Trends and Opportunities in Technology Entrepreneurship; 1.3. A Word About Global Markets; 1.4. Foundations of This Book; 1.5. Chapter Summary; Keyterms ; Additional Reading; Web Resources ; Endnotes ; Chapter 2: Five Pillars of Technology Entrepreneurship ; 2.1. Introduction
- 2.2. Pillar #1: Value Creation2.3. Pillar #2: the Lean Startup; 2.4. Pillar #3: Customer Discovery and Validation; 2.5. Pillar #4: the Business Model Canvas; Value Proposition ; Customer Relationships ; Customer Segments ; Channels ; Revenue Streams ; Cost Structure ; Key Partners ; Key Activities ; Key Resources ; 2.6. Pillar #5: the Entrepreneurial Method; 2.6.1. Principle #1: Expert Technology Entrepreneurs Believe Value Creation Is the Primary Purpose of Their Business; 2.6.2. Principle #2: Expert Technology Entrepreneurs Rebound Personally and Professionally from Failure
- 2.6.3. Principle #3: Expert Technology Entrepreneurs Respect Private Property and Uphold Contractual Obligations2.6.4. Principle #4: Expert Technology Entrepreneurs Respect the Judgment of the Marketplace; 2.7. Deliberate Practice; 2.7.1. When to Start Practicing; 2.8. Chapter Summary; Keyterms ; Additional Reading; Web Resources ; Endnotes ; Chapter 3: Technology Venture Idea Generation ; 3.1. Introduction; 3.2. Fundamental Venture Types; 3.2.1. Business-to-business; 3.2.2. Business to Consumer; 3.2.3. Business to Government; 3.3. The Idea Generation Process
- 3.3.1. Step 1: Identify a Point of Pain3.3.2. Step 2: Innovate a Product or Service; 3.3.3. Step 3: Test Business Models; 3.3.4. Step 4: Explore How to Acquire Customers; 3.4. The Opportunity Register; 3.5. Nontraditional Idea Sources; 3.5.1. Read Alternative Literature; 3.5.2. Visit New Places and Experience New Things; 3.5.3. Meet Thought Leaders; 3.5.4. Team Up; 3.6. Chapter Summary; Keyterms ; Additional Reading ; Web Resources; Endnotes ; Part 2: Countdown to Launch; Chapter 4: Markets and Product or Service Development ; 4.1. Introduction; 4.2. Product Planning and Development
- 4.3. The Idea Development Process4.3.1. Describe the Idea and Competition; 4.3.2. Determine the Need; 4.3.3. Modify and Validate; 4.3.4. Develop a Marketing Plan; 4.3.5. Develop the Final Product or Service; 4.3.6. Launch the Idea; 4.4. The Concept of Newness; 4.4.1. Newness to the Consumer; 4.4.2. Newness to the Organization; 4.4.3. Newness to the Distribution System; 4.5. Opportunity Assessment Plan; 4.6. Disruptive Technology; 4.7. The Market; 4.7.1. Market Segmentation; 4.7.2. Target Market and Positioning; 4.8. Chapter Summary; Keyterms ; Additional Readings; Web Resources; Endnotes
- Chapter 5: Protecting Your Intellectual Property
