Emerging business online : global markets and the power of B2B internet marketing

Emerging business online : global markets and the power of B2B internet marketing

In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodolog...

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Detalles Bibliográficos
Otros Autores: Fawzy, Lara Author (author), Dworski, Lucas Contributor (contributor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] FT Press 2011
Edición:1st edition
Materias:
Marketing > Developing countries
Internet marketing > Developing countries
Industrial marketing
Commerce
Marketing & Sales
Business & Economics
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629259606719
Tabla de Contenidos:
  • Emerging markets
  • Business strategy
  • The Ebocube and business models
  • Marketing by the dashboard light
  • Managing customer relationships through the buying cycle
  • Campaign optimization, "Glocalization," and the power of email
  • Winning with webcasts, websites and more
  • Web banners and integrating offline channels into your ebocube strategy : "offline isn't dead"
  • Marketing operations : Mops.

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