Emerging business online : global markets and the power of B2B internet marketing

Emerging business online : global markets and the power of B2B internet marketing

In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodolog...

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Bibliographic Details
Other Authors: Fawzy, Lara Author (author), Dworski, Lucas Contributor (contributor)
Format: eBook
Language:Inglés
Published: [Place of publication not identified] FT Press 2011
Edition:1st edition
Subjects:
Marketing > Developing countries
Internet marketing > Developing countries
Industrial marketing
Commerce
Marketing & Sales
Business & Economics
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629259606719
Table of Contents:
  • Emerging markets
  • Business strategy
  • The Ebocube and business models
  • Marketing by the dashboard light
  • Managing customer relationships through the buying cycle
  • Campaign optimization, "Glocalization," and the power of email
  • Winning with webcasts, websites and more
  • Web banners and integrating offline channels into your ebocube strategy : "offline isn't dead"
  • Marketing operations : Mops.

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