Cutting edge advertising how to create the world's best print for brands in the 21st century
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the adv...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Singapore :
Prentice Hall
2008.
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| Edition: | 3rd ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629256506719 |
