Sams teach yourself Google Analytics in 10 minutes
Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it! 10 minutes...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Sams Pub
2011
|
| Edición: | 1st edition |
| Colección: | Sams Teach Yourself -- Minutes
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629253506719 |
Tabla de Contenidos:
- Cover
- Contents
- Introduction
- Lesson 1: A 10-Minute Guide to Web Analytics
- Understanding Web Analytics
- Why Analyze Website Traffic?
- Who Uses Web Analytics?
- How Web Analytics Works
- Beyond Data Collection: Using Web Analytics Data
- Web Analytics and Internet Advertising
- Understanding Key Metrics
- Getting to Know Google Analytics
- Summary
- Lesson 2: Creating a Google Analytics Account
- Creating a Google Account
- Signing Up for Google Analytics
- Summary
- Lesson 3: Adding Google Analytics to Your Website
- Adding Your Website to Google Analytics
- Adding Google Analytics Code to Your Website
- Tracking Blog Performance
- Regenerating the Tracking Code
- Adding Another Website to Google Analytics
- Summary
- Lesson 4: Using the Google Analytics Dashboard
- Navigating from the Overview Page
- Discovering the Dashboard
- Overview Graph
- Site Usage Table
- Visitors Overview
- Map Overlay
- Traffic Sources Overview
- Content Overview
- Sidebar
- Exporting and Emailing Dashboard Data
- Exporting PDF Data
- Exporting XML Data
- Emailing PDF Data
- Summary
- Lesson 5: Customizing Data in the Dashboard
- Displaying Different Metrics
- Comparing Two Metrics
- Graphing by Day, Week, or Month
- Changing the Date Range
- Comparing Two Different Date Ranges
- Filtering Results by Segment
- Creating Custom Visitor Segments
- Annotating Data Points
- Summary
- Lesson 6: Tracking Visitors
- Understanding Visitor Tracking
- Viewing the Visitors Overview
- Benchmarking Visitor Statistics
- Mapping Visitors by Region
- Comparing New Versus Returning Visitors
- Viewing Visitors by Language
- Analyzing Visitor Trends
- Analyzing Visitor Loyalty
- Viewing Visitors' Browser Capabilities
- Viewing Visitors' Network Properties
- Viewing Mobile Visitors
- Summary.
- Lesson 7: Analyzing Traffic Sources
- Where Does Your Traffic Come From?
- Viewing the Traffic Sources Overview
- Analyzing Direct Traffic
- Analyzing Traffic from Referring Sites
- Analyzing Traffic from Search Engines
- Summary
- Lesson 8: Analyzing Top Content
- Why Content Analysis Matters
- Viewing the Content Overview Report
- Viewing the Overview Graph
- Viewing the Key Statistics
- Viewing Top Content
- Performing a Navigation Analysis
- Performing Landing Page Optimization
- Viewing Your Top Pages
- Viewing Top Landing Pages
- Viewing Top Exit Pages
- Summary
- Lesson 9: Tracking AdSense Performance
- Understanding Google AdSense
- Integrating AdSense with Google Analytics
- Viewing the AdSense Overview Report
- Viewing Top AdSense Content
- Viewing Top AdSense Referrers
- Viewing AdSense Revenue Trends
- Summary
- Lesson 10: Viewing the Site Overlay Report
- Understanding the Site Overlay
- Displaying the Site Overlay Report
- Summary
- Lesson 11: Tracking AdWords Traffic
- Understanding Google AdWords
- Linking Google AdWords to Google Analytics
- Tracking AdWords Campaigns
- Tracking Keyword Position
- Tracking TV Campaigns
- Summary
- Lesson 12: Tracking Ecommerce
- Configuring Google Analytics for Ecommerce Tracking
- Configuring Your Receipt Page for Google Analytics Tracking
- Establishing Purchase Items
- Tracking Sales from a Third-Party Shopping Cart
- Inserting the Tracking Code
- Changing Your Links
- Viewing Ecommerce Reports
- Ecommerce Overview
- Total Revenue
- Conversion Rate
- Average Order Value
- Transactions
- Visits to Purchase
- Days to Purchase
- Product Performance
- Summary
- Lesson 13: Measuring Site Search Usage
- Understanding Site Search
- Configuring Google Analytics to Track Site Search
- Viewing Site Search Reports
- Site Search Overview
- Usage.
- Search Terms
- Start Pages
- Destination Pages
- Categories
- Trending
- Summary
- Lesson 14: Setting Up Goals and Funnels
- Understanding Goals and Funnels
- Defining Your Goals
- Defining Funnels
- Measuring Your Goals
- Overview
- Total Conversions
- Conversion Rate
- Goal Verification
- Reverse Goal Path
- Goal Value
- Goal Abandoned Funnels
- Funnel Visualization
- Summary
- Lesson 15: Using Event Tracking
- Understanding Event Tracking
- Defining Events
- Defining Parameters
- Setting Up Event Tracking
- Monitoring Event Tracking
- Overview
- Categories
- Actions
- Labels
- Trending
- Hostnames
- Summary
- Lesson 16: Creating Custom Reports
- Understanding Metrics and Dimensions
- Metrics
- Dimensions
- Creating a Custom Report
- Viewing Your Report
- Changing the Overview Graph
- Sorting by Metric
- Selecting Different Views
- Visualizing Your Data-in Motion
- Revisiting Custom Reports
- Summary
- Lesson 17: Filtering Data
- Understanding Filters
- Creating a Predefined Filter
- Creating a Custom Filter
- Managing Your Filters
- Summary
- Lesson 18: Customizing the Google Analytics Tracking Code
- Why You Might Want to Customize Google's Tracking Code
- Editing the Tracking Code
- Common Tracking Code Customizations
- Identify Additional Search Engines
- Use a Different Value for Inactive Session Timeouts
- Treat Certain Search Keywords as Direct Referrals
- Summary
- Lesson 19: Creating User-Defined Visitor Types
- Understanding User-Defined Visitors
- Creating a Customer Type for Visitors to a Specific Page
- Creating a Customer Type for Visitors Who Click a Specific Link
- Tracking User-Defined Visitor Types
- Summary
- Lesson 20: Filtering Out Internal Traffic
- Why You Want to Exclude Yourself from Your Site Reports
- Filtering Traffic from Static IP Addresses.
- Filtering a Single IP Address
- Filtering a Range of IP Addresses
- Customizing the Tracking Code to Exclude Internal Traffic
- Summary
- Lesson 21: Tracking Error Pages and Broken Links
- Why You Want to Track Error Pages on Your Site
- Modifying the Tracking Code
- Creating an Error Pages Report-and Fixing Broken Links
- Summary
- Lesson 22: Tracking File Downloads
- Why You Might Want to Track Files Downloaded from Your Site
- Creating the Tracking Code
- Viewing the Tracking Data
- Summary
- Lesson 23: Tracking Full Referring URLs
- Why You Want to See Full Referring URLs
- Creating a Filter to Display Full Referring URLs
- Viewing Full Referring URLs
- Summary
- Lesson 24: Identifying Poorly Performing Pages
- How to Identify Poor Performers
- Viewing Top Exit Pages
- Viewing Poor-Performing Landing Pages
- Viewing Poor-Performing Checkout Pages
- Summary
- Lesson 25: Fixing Problem Pages with Website Optimizer
- Understanding Website Optimizer
- How Website Optimizer Works
- Two Types of Testing
- Conducting an A/B Test
- Viewing Test Data
- Summary
- Index.
