Business Communication for Managers
Business Communication for Managers is a student-friendly, practical and example-driven book that gives students a thorough knowledge of business communication, covering all the major communication topics included in MBA syllabi across the country.
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Pearson India
2011.
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| Edición: | 1st edition |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629250506719 |
Tabla de Contenidos:
- Cover
- Brief Contents
- Contents
- Preface
- About the Author
- Chapter 1: Introduction to Business Communication
- Effective Communication
- Communication Bytes 1.1
- Goals of Communication
- Point Counterpoint
- One-Way and Two-Way Communication
- Directions of Communication
- Channels of Communication
- Methods of Communication
- Lines of Communication
- Communication Networks
- New Communication Media
- Verbal and Non-Verbal Communication
- Information Bytes 1.1
- Communication Bytes 1.2
- The Grapevine
- Miscommunication and Communication Failures
- Barriers to Communication
- The Noise Barrier
- The Feedback Problem
- The Problem of Media Selection
- Mental Barriers
- The Problems of Language and Articulation
- Physical Barriers
- Personal Barriers
- Cultural Barriers
- Interpersonal Barriers
- Information Overload
- Passive Listening
- Communication Breakdown: Seven Cardinal Mistakes Managers Make
- Communicating Without Adequate Preparation
- Underestimating the Intelligence of the Audience
- Using Inappropriate Channels of Communication
- Believing that Words Speak Louder than Actions
- Listening Only to Good News
- Playing Guessing Games with Employees
- Rarely Talking to Employees
- Information Bytes 1.2
- Communication Barriers and Technology
- Facilitating Effective Communication
- Develop a Genuine Desire to Communicate
- Understand Oneself and Others
- Encourage an Open Climate
- Develop Strong Internal Communications
- Communication Bytes 1.3
- Communication Strategy
- Summary
- Assess Your Knowledge
- Use Your Knowledge
- Web-based Exercises
- Further Reading
- Endnotes
- Chapter 2: Theories of Interpersonal and Organizational Communication
- Introduction
- Point Counterpoint
- Organization of Communication Studies
- Attribution Theory
- Argumentation Theory.
- Adaptive Structuration Theory (AST)
- Classical Rhetoric
- Contagion Theory
- Cognitive Dissonance Theory
- Elaboration Likelihood Model
- Enactment Theory
- Framing
- Groupthink
- Communication Bytes 2.1
- Interpretative and Interaction Theories
- Language Expectancy Theory
- Network Theory and Analysis
- Model of Text Comprehension
- Priming
- Media Richness and Media Naturalness Theories
- Reduced Social Cues Approach
- Social Presence Theory
- Semiotics
- Sense-making
- Information Bytes 2.1
- Symbolic Interactionism
- Speech Act Phenomena
- Uncertainty Reduction Theory
- Summary
- Assess Your Knowledge
- Use Your Knowledge
- Web-based Exercises
- Further Reading
- Endnotes
- Chapter 3: Interpersonal Communication
- Introduction
- Defining Interpersonal Communication
- An Evolving Model for Interpersonal Communication
- Principles of Interpersonal Communication
- Barriers to Interpersonal Communication
- Point Counterpoint
- Relational Development: the Role of Interpersonal Semantics
- The Open Area or the Arena
- The Blind Area
- The Facade
- The Unknown Area
- Managerial Implications of the Johari Window
- Johari Window, Tuckman Model, and Team Development
- Forming
- Storming
- Norming
- Performing
- Emotional Intelligence
- Communication Bytes 3.1
- Getting Along with Others
- Information Bytes 3.1
- Interpersonal Communication Styles
- Interpersonal Communication Under Stress
- Fight or Flight
- Bases for Selecting a Conflict Communication Mode
- Conflict Resolution and Communication
- Being Assertive
- Summary
- Assess Your Knowledge
- Use Your Knowledge
- Web-based Exercises
- Further Reading
- Endnotes
- Chapter 4: Analysing Transactions: The Units of Communication
- Introduction
- Communication Bytes 4.1
- The Role of Intonation
- Strokes
- The Three Ego States.
- The Parent State
- The Child State
- Point Counterpoint
- The Adult State
- Analysing Transactions
- Complementary Transactions
- Crossed Transaction
- Duplex or Ulterior Transactions
- Transactional Analysis and Business
- How to Manage Conversations
- Structural Analysis
- Understanding Ego States
- Child State
- Information Bytes 4.1
- Parent State
- Adult State
- Certain Habits of Ineffective Conversationalists
- Summary
- Assess Your Knowledge
- Use Your Knowledge
- Web-based Exercise
- Further Reading
- Endnotes
- Chapter 5: The Language of Persuasion
- Introduction
- Attitudes, Beliefs, Values, and Behaviour
- The Process of Persuasion
- Step 1: Analyse the Audience
- Step 2: Segment the Audience
- Step 3: Determine Specific Persuasive Techniques for Specific Audiences
- Information Bytes 5.1
- Step 4: Commit the Audience to Action
- Step 5: Follow Up
- Barriers to Persuasion
- Point Counterpoint
- Persuasion Strategies At Work
- Communication Bytes 5.1
- Rhetoric
- Ethos
- Pathos
- Logos
- Agree to Disagree Reasonably
- Summary
- Assess Your Knowledge
- Use Your Knowledge
- Web-based Exercises
- Further Reading
- Endnotes
- Chapter 6: Communicating in a Diverse Work Environment
- Introduction
- Culture
- Point Counterpoint
- Information Bytes 6.1
- Hierarchy and Status
- Teamwork Versus Individualism
- Punctuality
- Communication Bytes 6.1
- Technology
- Cultural Contexts
- Information Bytes 6.2
- Concepts of Culture
- International Communication
- Direct Versus Indirect Communication
- Accents and Fluency
- Chain of Command
- Information Bytes 6.3
- Physical Aspects
- Non-verbal Communication
- Proverbs and Culture
- Intercultural Communication and the Workplace
- Information Bytes 6.4
- Cultural Conflicts
- Resolving Cultural Conflicts.
- Working Your Way Out of Challenges
- Information Bytes 6.5
- Summary
- Assess Your Knowledge
- Use Your Knowledge
- Web-based Exercises
- Further Reading
- Endnotes
- Chapter 7: Crisis Communication Strategies
- Introduction
- Conceptual Understanding of a Crisis
- Information Bytes 7.1
- Dealing with a Crisis
- Communication Bytes 7.1
- Crisis Communication: A Theoretical Model
- Role of Internal Communications in a Crisis
- Point Counterpoint
- Some Examples of Companies in Crisis
- Toyota Motor Corporation
- Maruti Suzuki
- Mattel
- Cadbury
- Nokia
- Summary
- Assess Your Knowledge
- Use Your Knowledge
- Web-based Exercises
- Further Reading
- Endnotes
- Chapter 8: Business Meetings and Negotiations
- Introduction
- Meetings: A Waste of Time?
- Information Bytes 8.1
- Meetings: Definition and Types
- Skip Level Meetings
- Stand-Uu Meetings or the Daily Scrum
- Performance Appraisal Meetings
- Annual General Meetings
- Key Attributes of a Productive Meeting
- A Tentative Model of the Process of Meeting
- Meeting Etiquette
- Communication Bytes 8.1
- Information Bytes 8.2
- Do's and Don'ts in a Meeting
- Handling Disruptions in Meetings
- The Side Talkers
- The Ramblers
- The Aggressors
- The Opponents
- The Wallflowers
- The Agenda and Minutes of a Meeting
- Challenges Before Managers
- Negotiation
- Planning for the Negotiation
- Power Bases in Influencing a Negotiation Process
- Presentation of Facts and Evidence
- Barriers to the Negotiation Process
- Approaches to Negotiation and the Role of Communication
- Negotiation Semantics
- Point Counterpoint
- Summary
- Assess Your Knowledge
- Use Your Knowledge
- Web-based Exercises
- Further Reading
- Endnotes
- Chapter 9: Preparing and Delivering Presentations
- Introduction
- Importance of Presentations
- Types of Presentations.
- Common Problems with Presentations
- The Central Tenets of Presentations
- Point Counterpoint
- Qualities of an Effective Presenter
- Presentation Strategies
- Purpose
- Audience
- Context
- Technique
- Preparation and Delivery
- Collecting Information
- Organizing Information
- Communication Bytes 9.1
- Structure of a Presentation
- Opening, Closing, and Sustaining the Presentation
- The Opening
- Communication Bytes 9.2
- The Middle
- The Ending
- Getting Ready to Deliver a Presentation
- Delivery Outline
- Stage Fright and Speech Anxiety
- How to Deal with Stage Fright Successfully
- Information Bytes 9.1
- An Ideal Presenter
- Body Language and Presentations
- Visual Cues
- Vocal and Verbal Enhancements in a Presentation
- Handling Questions
- Preparing Visual Aids
- Summary
- Assess Your Knowledge
- Use Your Knowledge
- Web-based Exercises
- Further Reading
- Endnotes
- Chapter 10: Introduction to Business Writing
- Introduction
- Poor Writing and Liability
- Information Bytes 10.1
- Technology and Writing
- Academic Writing and Business Writing
- Point Counterpoint
- Roadblocks to Writing on the Job
- Educational Barriers
- Professional Barriers
- Grammar
- Punctuation: Background
- Commas (,)
- Semicolons [
- ]
- Inverted Commas ('/' and ''/")
- En Dashes and Em Dashes (- and -)
- Developing Words, Sentences, and Paragraphs
- Use Concrete Words
- Use Jargon with Care
- Use Active Verbs
- Use I and We Correctly
- Avoid Discriminatory Language
- Developing Sentences
- Sentences: The Long and Short of it
- Direct and Indirect Statements
- Positive and Negative Expressions
- Organizing Paragraphs
- Communication Bytes 10.1
- Messages
- Sender-centric and Receiver-centric Messages
- Information Patterns
- Document Layout
- Headings and Sub-headings
- Chunking
- White Space.
- Typography.
