Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marke...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
FT Press
2010
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629239006719 |
Tabla de Contenidos:
- The mindset shift: from Web 2.0 to Web 3.0
- Are you ready for Web 3.0 marketing?
- Content marketing : understanding and capitalizing on the drastic shift taking place
- Mobile marketing : tapping into billions of cellphone users
- Virtual reality worlds : the hows and whys to this unique marketing universe
- Video marketing : taking video to the next level
- Web applications : how to effectively use apps in your marketing
- Open-source code : how to find and use others' hard work for maximum impact
- Collaboration : connecting and sharing data at lightning-speed paces
- Web 3.0 companies
- Your action plan : putting it all together and taking action
- Conclusion : the art of giving back.
