Facebook me! : a guide to socializing, sharing, and promoting on Facebook
In Facebook Me! Dave Awl takes you on a guided tour of everything Facebook has to offer, and shows you how to get the most out of the time you spend on Facebook. More than just a basic how-to guide, this book covers the ins and outs of creating a rich Facebook experience, helping you set up profiles...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Peachpit Press
2011
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629237306719 |
Tabla de Contenidos:
- Cover
- Acknowledgments
- Contents
- The Preliminaries
- Preface to the Second Edition
- Introduction
- How to Use This Book
- Chapter 1 The Anatomy of Facebook
- What Can You Do on Facebook?
- The Blue Bar
- The Footer
- The Profile Page
- The Home Page
- Other Kinds of Pages
- Chapter 2 Signing Up and Setting Up Your Profile
- Registering With Facebook
- Getting Started
- Editing Your Profile
- Adding Likes and Interests
- Setting Your Status
- Editing Your Account Info
- Setting a Username
- Changing Notification Settings
- Chapter 3 Friends
- Connecting With Networks
- Adding Friends
- Removing a Friend
- Alternatives to Defriending
- Viewing Your Friends
- The Politics of Friending
- How to Pump Up Your Friends List
- Creating and Using Friend Lists
- Chapter 4 Privacy and Security
- An Ounce of Discretion Is Worth a Ton of Privacy Settings
- Friend Management: The Key to Choosing Your Audience
- Privacy Settings: Controlling Who Sees What
- Facebook Security 101
- Reporting Abuse
- Phishing Lessons
- Beware of Links Bearing Trojans
- Clickjacking 101
- If You'Re Under 18
- Keeping a Low Profile
- Quitting Facebook
- Chapter 5 Sharing Content on Facebook
- The Facebook Publisher: One-Stop Posting and Sharing
- Wall Basics
- Care and Feeding of Your Wall
- Feeding Frenzy: Using Feeds to Keep Track of Your Friends
- The Tao of Status Updates
- Word of Face: Reaching Your Audience on Facebook
- Notes: Blogging on Facebook
- Importing Stories From An Outside Blog As Notes
- Posted Items: Sharing Links on Facebook
- Facebook Places: Location, Location, Location
- Choosing the Audience for Each Post
- Commenting on Facebook Stories
- Liking Facebook Stories
- Facebook and Other Websites
- Downloading An Archive of Your Facebook Content
- Chapter 6 Communicating on Facebook.
- Direct Messages: The Ins and Outs of the Facebook Inbox
- Chatting on Facebook
- Poking and Getting Poked
- Facebook Questions
- The Fine Art of Not Being Obnoxious
- Chapter 7 Applications And Other Add-Ons
- Applications 101: The Basics
- Accessing Your Applications
- Responding to Requests From Applications
- How to Block Unwanted App Requests
- Authorizing Applications
- Managing Applications (and Application Privacy)
- Adding Extra Tabs to Your Profile
- Facebook Credits
- Finding Apps: The Application Directory
- A Brief Guide to Some Popular Facebook Apps
- The Facebook Toolbar
- Chapter 8 Photos and Videos
- Sharing Photos on Facebook
- Viewing Photos
- Adding Photos
- Editing Existing Albums
- Sharing Video on Facebook
- Viewing Videos
- Posting Original Videos
- Using Photos and Videos Promotionally
- Chapter 9 Group Dynamics
- Groups: Free-Associating on Facebook
- New-Style Groups and Old-Style Groups: What's the Diff?
- How to Join, Leave, and Add Friends to New-Style Groups
- How to Edit Your Settings for New-Style Groups
- How to Post Content to a New-Style Group
- How to Create a New-Style Group
- Managing New-Style Groups
- Joining An Old-Style Group
- Leaving An Old-Style Group
- Communicating in Old-Style Groups
- Managing Old-Style Groups
- Chapter 10 The Facebook Calendar
- The Events Application
- Profile of An Event
- Responding to Event Invitations
- Keeping Track of Events
- Creating An Event
- Managing An Event
- Birthdays on Facebook: The Year-Round Birthday Party
- Other Calendar Applications
- Chapter 11 Pages
- Facebook Pages 101
- Becoming a Fan: Finding and Liking Facebook Pages
- Following Pages
- Creating a Page
- Managing a Page
- Choosing What Visitors to Your Page See By Default
- Posting to Your Page's Wall
- Sending Updates to Fans.
- Setting a Username for Your Page
- Importing Content From An External Site or Blog
- Viewing Insights for Your Page
- Chapter 12 Advertising And Promoting on Facebook
- Don'T Sell It-Share It
- Promoting on Facebook-By the Numbers
- Cheat Sheet: Key Principles of Social Media Marketing
- Free Ice Cream: Delivering Value to Your Fans
- Putting the "Social" in Social Media: The Art of the Friendly Voice
- Using Landing Tabs Promotionally
- Using Facebook's Paid Ads
- Chapter 13 Facebook At Work
- Should You Friend Your Boss? Facebook and Office Politics
- Facebook and Job Hunting
- Keeping Your Profile Professional
- Notes for Managers and Hirers
- Checking Facebook-Without Actually Checking Facebook
- Chapter 14 Going Mobile
- The Facebook Mobile Application
- Facebook By Text Message
- Facebook Via Mobile Web Browser
- Uploading Content From Mobile Phones
- Facebook Apps for Smartphones
- Index.
