Customer service : new rules for a social media world
How to use social and viral technologies to supercharge customer service - and avoid disasters along the way The breakthrough guide to leveraging social and viral media - by Peter Shankman, the legendary founder of HARO, one of today's hottest Internet growth companies Actionable insights based...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
Que Pub
2011
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629236806719 |
Table of Contents:
- Putting together a social media team
- Examples of how it doesn't work (and what happens)
- Before the explosion: winning your customer
- Customer service is a way of life
- Social media damage control: stopping small problems from becoming big ones
- Making customer addicts online: best practices that work!
- Keeping the addiction going
- Monitoring your successes and failures
- Putting it all together: what did we learn?
