The facebook era tapping online social networks to market, sell, and innovate
“Clara’s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we’re in of social business.” – Tony Hsieh , CEO, Zappos NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! • Five new chapte...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, NJ :
Prentice Hall
2011.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629235806719 |
Tabla de Contenidos:
- The fourth revolution
- The new social norms
- How relationships and social capital are changing
- Social networking across your organization
- Sales in the facebook era
- Customer service in the facebook era
- Marketing in the facebook era
- Innovation and collaboration in the facebook era
- Recruiting in the facebook era
- Step-by-step guide to social networking for business
- How to : develop your facebook era plan and metrics
- How to : build and manage relationships on the social web
- How to : engage customers with facebook pages and twitter
- How to : advertise and promote on the social web
- Social networking strategy
- Advice for small business
- Advice for nonprofits, healthcare, education, and political campaigns
- Corporate governance, strategy, and implementation
- The future of social business.
