Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365

Ubiquitous computing for business find new markets, create better businesses, and reach customers around the world 24-7-365

Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ("UbiComp") is the next game-changing technology. Leading expert Bo Begole, the director of PARC’s UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate Ubi...

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Bibliographic Details
Main Author: Begole, James, 1963- (-)
Format: eBook
Language:Inglés
Published: Upper Saddle River, N.J. : FT Press c2011.
Edition:1st edition
Subjects:
Marketing.
Globalization.
Marketing
Globalization
Commerce
Business & Economics
Marketing & Sales
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629234406719
Table of Contents:
  • Introduction : reading the waves
  • Background and capabilities of ubiquitous computing
  • Profound technologies
  • Harmless if used as directed
  • Still stupid after all these years
  • Missing ingredients
  • Business opportunities
  • Making choices
  • The soft sell: personalized marketing
  • Breaking out of the supply chain gang
  • Discontinuous connections
  • Coordination
  • Clear sailing
  • Ubiquitous business.

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