Wirtz, J., Chew, P., & Lovelock, C. H. (2012). Essentials of services marketing (2nd ed.). Pearson Education South Asia Pte Ltd.
Chicago Style (17th ed.) CitationWirtz, Jochen, Patricia Chew, and Christopher H. Lovelock. Essentials of Services Marketing. 2nd ed. Jurong, Singapore: Pearson Education South Asia Pte Ltd, 2012.
MLA (9th ed.) CitationWirtz, Jochen, et al. Essentials of Services Marketing. 2nd ed. Pearson Education South Asia Pte Ltd, 2012.
Warning: These citations may not always be 100% accurate.