Predictable magic unleash the power of design strategy to transform your business
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Upper Saddle River, N.J. :
Wharton School Pub
c2011.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629220106719 |
Table of Contents:
- Set the stage for success
- Enable your stakeholders
- Map the future
- Personify your consumer
- Own the opportunity
- Work the design process
- Engage emotionally
- Reward your consumer.
