Cita APA (7a ed.)

Prahalad, D., & Sawhney, R. (2011). Predictable magic: Unleash the power of design strategy to transform your business (1st edition.). Wharton School Pub.

Cita Chicago Style (17a ed.)

Prahalad, Deepa, y Ravi Sawhney. Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business. 1st edition. Upper Saddle River, N.J.: Wharton School Pub, 2011.

Cita MLA (9a ed.)

Prahalad, Deepa, y Ravi Sawhney. Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business. 1st edition. Wharton School Pub, 2011.