SPIKE your brand ROI how to maximize reputation and results
Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brandmessages each day. Marketers call this "creating engagement,""and each comment, share, or re-tweet is supposed to be a win. Butis this deluge of content really working to...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, California :
Jossey-Bass
2015.
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| Edición: | First edition |
| Colección: | ASAE/Jossey-Bass Series
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629210206719 |
