Start-up how successful entrepreneurs set up and run a brilliant business

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success. Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of star...

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Detalles Bibliográficos
Otros Autores: Woods, Caspian, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow, England : Prentice Hall [2011]
Edición:Second edition
Colección:Brilliant.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629189206719
Tabla de Contenidos:
  • Cover
  • Brilliant start-up
  • Contents
  • About the author
  • Acknowledgements
  • How this book works
  • Phase 1 Preparation
  • Step 1 Brace yourself
  • Step 2 Work on your brilliant business idea
  • Step 3 Road test your idea
  • Step 4 Build your support network
  • Step 5 Your business plan
  • Step 6 Reduce your start-up costs
  • Step 7 Raise finance
  • Step 8 Take care of the small print
  • Phase 2 Into action
  • Step 9 Get selling
  • Step 10 Set your price
  • Step 11 Now, make your product/service
  • Step 12 Get the cash in
  • Step 13 Do your books
  • Step 14 Do a quick risk audit
  • Phase 3 Up and running
  • Step 15 Taking on staff
  • Step 16 Make sales easier: marketing
  • Epilogue
  • Useful contacts
  • Index.