Content is cash : leveraging great content and the web for increased traffic, sales, leads, and buzz
You have great web content: now transform it into cash and traffic - and propel your business forward! Proven solutions and facts, not theory from one of the world's most respected Fortune® 500 eMarketers! Easy, "why didn't I think of that" advice you can implement today, even if...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
Que Pub
2012
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629183606719 |
Table of Contents:
- Content rules!
- Online content syndication : what you need to know
- The power of search : understanding search engine optmization for more effective content-based marketing efforts
- What came first? : the guerilla or the web?
- What is content?
- Learning and leveraging the SONAR content distribution model
- SEO for SONAR : how to get found by search engines
- SONAR in action : results and analytics
- Monetize the traffic : blueprint to building a site that leverages SONAR
- Your online marketing mix : dovetailing SONAR with other high-performing internet marketing tactics
- How to write great, free content (that gets read and passed around!)
- The best SONAR platforms : my personal list.
