APA (7th ed.) Citation

Li, P., Kedrosky, P., Guleri, T., & Ehrenberg, R. (2011). Where's the Money in Big Data (1st edition.). O'Reilly Media, Inc.

Chicago Style (17th ed.) Citation

Li, Ping, Paul Kedrosky, Tim Guleri, and Roger Ehrenberg. Where's the Money in Big Data. 1st edition. O'Reilly Media, Inc, 2011.

MLA (9th ed.) Citation

Li, Ping, et al. Where's the Money in Big Data. 1st edition. O'Reilly Media, Inc, 2011.