Talent is not enough : business secrets for designers
The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing estab...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
New Riders
2010
|
| Edición: | Rev. and expanded 2nd ed |
| Colección: | Voices That Matter
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629154906719 |
Tabla de Contenidos:
- Cover
- Table of contents
- Preface to second edition
- Introduction
- Career options
- 01. Making a living as a creative professional
- 02. Job hunting
- 03. Independent contractor issues
- 04. Sample independent contractor agreement
- 05. Income taxes for freelancers
- 06. Calculating a freelance rate
- Small business
- 07. Becoming a business
- 08. Pricing models
- 09. Setting rates for a firm
- 10. Marketing
- 11. Proposals
- 12. Project management basics
- 13. Bookkeeping basics
- 14. Cash flow
- 15. Insurance basics
- 16. Facilities planning
- Legal issues
- 17. Intellectual property
- 18. Defamation, privacy, and publicity
- 19. Understanding terms and conditions
- 20. AIGA standard form of agreement
- 21. Ethics and social responsibility
- Large firms
- 22. Successful design teams
- 23. Using student interns
- 24. Working with a sales rep
- 25. Large projects
- 26. Financial management
- 27. Forecasting
- 28. Business planning
- 29. Exit strategies
- 30. Special challenges for in-house departments
- Index
- Acknowledgments
- About the author.
