Facebook marketing : designing your next marketing campaign

Facebook marketing : designing your next marketing campaign

The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results ! In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the r...

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Detalles Bibliográficos
Otros Autores: Levy, Justin R Author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] Que 2010
Edición:2nd ed
Colección:Que Biz-Tech
Materias:
Facebook (Electronic resource)
Internet marketing > Computer network resources
Internet advertising
Social networks
Commerce
Business & Economics
Marketing & Sales
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629135406719
Tabla de Contenidos:
  • From dorm room to boardroom : the growth of social networks
  • Getting around Facebook : the basics
  • Establishing a corporate presence
  • Extending Facebook into the interwebs : the power and reach of Facebook connect
  • Facebook advertising : how and why you should be using it
  • Extending the experience with Facebook apps
  • Addressing privacy concerns
  • Developing a Facebook marketing strategy
  • Using facebook to develop communities
  • Best in class
  • Shaking the crystal ball : what's next for Facebook.

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