Social customer experience : engage and retain customers through social media

Social customer experience engage and retain customers through social media

Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary...

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Detalles Bibliográficos
Otros Autores: Evans, Dave, 1956- author (author), Cothrel, Joe, author (writer of foreword), McKee, Jake, writer of foreword
Formato: Libro electrónico
Idioma:Inglés
Publicado: Indianapolis, IN : John Wiley and Sons 2014.
Edición:1st edition
Materias:
Customer relations.
Internet marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629120206719

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