Marketing metrics : the definitive guide to measuring marketing performance
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
FT Press
2010
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| Edition: | 2nd ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629120106719 |
