Business policy and strategy the art of competition
In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shar...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
Auerbach Publications, an imprint of Taylor and Francis
2007.
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| Edición: | 7th ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629112306719 |
Tabla de Contenidos:
- Front cover; CONTENTS; PREFACE; CONTRIBUTORS; ABOUT THE AUTHORS; CHAPTER 1. THE IMPORTANCE OF BUSINESS STRATEGY AND THE EXTERNAL BUSINESS ENVIRONMENT; CHAPTER 2. CRITICAL BEGINNINGS; CHAPTER 3. UNDERSTANDING EXISTING STRATEGY; CHAPTER 4. IDENTIFICATION OF KEY PERFORMANCE MEASURES; CHAPTER 5. MONITORING AND FORECASTING THE ENVIRONMENT; CHAPTER 6. INFLUENCERS OF CORPORATE STRATEGY; CHAPTER 7. ORGANIZATION DESIGN AND STRUCTURE; CHAPTER 8. STRATEGIC MARKETING ISSUES; CHAPTER 9. FINANCIAL STATEMENTS; CHAPTER 10. PRODUCTION AND OPERATIONS MANAGEMENT; CHAPTER 11. HUMAN RESOURCES
- CHAPTER 12. MANAGEMENT INFORMATION SYSTEMSCHAPTER 13. ANALYZING GLOBAL BUSINESS; INDEX; Back cover
