Social media marketing : strategies for engaging in Facebook, Twitter & other social media
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exa...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Que
2010
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629108406719 |
Tabla de Contenidos:
- Cover
- Contents at a Glance
- Introduction
- Part I: The Basics of Social Media
- 1 It's Not Easy, Quick, or Cheap
- 2 Understanding Social Media Strategies
- 3 Goals Need to Be Defined
- 4 It's ROC (Return on Conversation) not ROI (Return on Investment)
- 5 Know Who Your Audience Is and What They are Doing
- Part II: It's About Conversation
- 6 The Conversation Happens With or Without You
- 7 Bring in Legal Early
- 8 Don't Be Afraid of the Negative
- 9 Understanding Each Community
- 10 Come Bearing Gifts
- 11 Bloggers Have No Boundaries
- 12 Every Business Is Different
- 13 Don't Fall in Love
- 14 Don't Be Afraid to Throw Out What Isn't Working
- 15 Be Open to Trying New Things (but Don't Fall Off the Bleeding Edge)
- Part III: Social Media from the Inside Out
- 16 Everyone in Your Company Has a Stake in Your Social Media Strategy
- 17 Plan Social Media Policies for Company Employees
- 18 Personal Ethics Matter
- 19 Define Who Owns the Conversation
- 20 A Great Customer Service Program Is a Natural Extension into Social Media
- 21 Interns Make Coffee, Not Social Media Strategies
- 22 Branding and Messaging Need to Be Consistent
- 23 Be Transparent: Trust and Readership Must Be Earned
- 24 Audiences Trust Icons and Avatars
- Part IV: It's Not About You
- 25 Give Up Control and Drop the Ego
- 26 You Need to Be All "Ears"
- 27 Your Customers Know Your Products Better Than You
- 28 It's All About the Idea
- 29 Your Content Must Have Value
- 30 Sharing with Others Is Key
- 31 For It to Work,You Need to Be Social
- 32 Ask the Audience
- 33 You Get What You Give
- Part V: How Social Media Fits into the Online Marketing Picture
- 34 People Do Not Want To Be Marketed To
- 35 The Difference Between Buzz Monitoring and Audience Research.
- 36 Complementing Both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Marketing
- 37 Links and Search Engine Results Are Byproducts of Social Media
- 38 Align Offline Marketing Strategies with Social Media
- 39 Create a Social Media-Friendly "Pressroom" and Promote Events
- 40 You Tube Is the Second-Largest Search Engine
- 41 Social Search Is All About the Now
- 42 It's Not Just a Web Browser Anymore
- 43 New Signals to Search Engines
- 44 Choosing a Social Media Consultant
- 45 Putting It All Together
- Index.
