Mobile marketing : finding your customers no matter where they are

Mobile marketing finding your customers no matter where they are

Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s l...

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Detalles Bibliográficos
Otros Autores: Krum, Cindy, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Indianapolis, Indiana : Que 2010.
Edición:1st edition
Colección:Que Biz-Tech
Materias:
Customer relations.
Internet marketing.
Telemarketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629107206719
Tabla de Contenidos:
  • Getting started with mobile marketing
  • Understanding the challenges in mobile marketing
  • Mobile targeting and tracking
  • Everything you need to know about the iPhone
  • Mobile advertising
  • Mobile promotions and location-based marketing
  • Micro-sites, mobile affiliate marketing, and web directories
  • Mobile applications
  • Mobile website development
  • Mobile search engine optimization
  • Integrating mobile marketing with on- and offline marketing
  • Mobile E-commerce
  • Mobile marketing privacy, spam, and viruses
  • The international mobile marketing landscape
  • Looking into the future for mobile.

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