Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue Focused coverage of social location marketing that can't be found anywhere else Compares leading platforms, and helps marketers choose the right ones Helps marke...

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Detalles Bibliográficos
Otros Autores: Salt, Simon Author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] Que 2011
Edición:1st edition
Materias:
Online social networks > Economic aspects
Internet marketing > Computer networks
Social media
Business enterprises
Location-based services
Application software
Sociology & Social History
Management
Business & Economics
Social Sciences
Social Change
Management Theory
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629084606719
Tabla de Contenidos:
  • Why should I bother?
  • Square pegs and round holes : where does this all fit?
  • Games people play
  • Introduction to location sharing tools
  • Industries making it work
  • Know your apps
  • Marketing to social location sharers
  • We're here all week : event marketing with social location sharing apps
  • Socially speaking : the social business
  • Plan, plan, and plan.

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