Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy , two leading experts offer the first...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
FT Press
2011
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629082306719 |
Tabla de Contenidos:
- Reap retail ecosystem analytics program
- Measuring marketing at retail in supermarkets
- Measuring marketing at retail in convenience stores
- Measuring marketing at retail in drug stores
- Establishing in-store audience measures
- Capturing shopping dynamics in store
- Shopper models
- Decision drivers
- Online retailing
- Measuring return on investment.
