Next generation business strategies for the base of the pyramid new approaches for building mutual value

More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early first-generation ventures focused primarily on selling products to this massive and growing...

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Detalles Bibliográficos
Otros Autores:	London, Ted, author (author), London, Ted, 1963- (-), Hart, Stuart L.
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Upper Saddle River, N.J. : FT Press c2011.
Edición:	1st edition
Materias:	Social responsibility of business. Strategic planning. Small business > Management. Organizational effectiveness. Social responsibility of business > Management Strategic planning Small business Organizational effectiveness Management Business & Economics Management Styles & Communication Electronic books.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629076906719

Tabla de Contenidos:

Creating a fortune with the base of the pyramid / Ted London and Stuart Hart
Building better ventures with the base of the pyramid : a roadmap / Ted London
Innovation for the BoP : the patient capital approach / Robert Kennedy and Jacqueline Novogratz
Taking the green leap to the base of the pyramid / Stuart Hart
Needs, needs, everywhere, but not a BoP market to tap / Erik Simanis
A micro-level approach to understanding BoP markets / Madhu Viswanathan
Reframing design for the base of the pyramid / Patrick Whitney
BoP venture formation for scale / Allen Hammond
A continuing journey / Ted London and Stuart Hall
Appendix: Attendees from 2009 conference : Creating a shared roadmap.

Next generation business strategies for the base of the pyramid new approaches for building mutual value

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