Next generation business strategies for the base of the pyramid : new approaches for building mutual value

Next generation business strategies for the base of the pyramid new approaches for building mutual value

More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early first-generation ventures focused primarily on selling products to this massive and growing...

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Detalles Bibliográficos
Otros Autores: London, Ted, author (author), London, Ted, 1963- (-), Hart, Stuart L.
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FT Press c2011.
Edición:1st edition
Materias:
Social responsibility of business.
Strategic planning.
Small business > Management.
Organizational effectiveness.
Social responsibility of business > Management
Strategic planning
Small business
Organizational effectiveness
Management
Business & Economics
Management Styles & Communication
Electronic books.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629076906719

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