The truth about best branding practices collection
150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your sale...
| Otros Autores: | , , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Upper Saddle River, N.J. :
FTPress Delivers
c2011]
|
| Edición: | 1st edition |
| Colección: | Truth about (FT Press)
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629058506719 |
Tabla de Contenidos:
- Truth about creating brands people love / Brian D. Till and Donna Heckler
- Truth about what customers want / Michael R. Solomon
- Truth about thriving in change / William S. Kane
- Truth about negotiations / Leigh Thompson.
