Active storytelling using video news releases for PR professionals

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0” techniques that cut through clutter and...

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Bibliographic Details
Main Author: Solis, Brian (-)
Other Authors: Breakenridge, Deirdre
Format: eBook
Language:Inglés
Published: Upper Saddle River, New Jersey : FT Press 2010.
Edition:1st edition
Series:FTPress Delivers elements.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629053606719

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