PR 2.0 in a Web 2.0 world : what is public relations 2.0?

PR 2.0 in a Web 2.0 world what is public relations 2.0?

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what...

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Bibliographic Details
Main Author: Solis, Brian (-)
Other Authors: Breakenridge, Deirdre
Format: eBook
Language:Inglés
Published: [Upper Saddle River, N.J. : FTPress Delivers c2010]
Edition:1st edition
Series:FTPress Delivers elements.
Subjects:
Public relations.
Social media > Economic aspects.
Online social networks.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629053106719
Table of Contents:
  • Intro
  • Cover
  • The New Collaborators
  • PR Redux
  • Communicating With, Not To
  • You Are Worthy!.

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