Just develop it! managing the fast-track new product team

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats. Don’t stop innovating once you’ve invented a great new product prototype: how to extend innovation throughout the entire process of gett...

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Bibliographic Details
Main Author: Baker, Phil, 1943- (-)
Format: eBook
Language:Inglés
Published: Upper Saddle River, New Jersey : FTPress Delivers 2010.
Edition:1st edition
Series:FTPress Delivers elements.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629048206719
Description
Summary:This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats. Don’t stop innovating once you’ve invented a great new product prototype: how to extend innovation throughout the entire process of getting your product to market! Innovation isn’t confined to products: you can bring the same level of creativity to the development process, speeding time to market, reducing development costs, and avoiding bureaucratic delays. Why is this important? Because getting to market first with new technology provides a big competitive edge in establishing a brand and maximizing profit...
Item Description:Cover title.
Imprint from cover p. [3].
Excerpted from: From concept to consumer : how to turn ideas into money / by Phil Baker. Cf. product description page (viewed March 11, 2010).
Physical Description:1 online resource ([7] p.) : ill
ISBN:9780137038169
9781282517691
9786612517693