CRM fundamentals
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM ro...
| Main Author: | |
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| Other Authors: | , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
[Berkeley, Calif.] :
Apress
c2011.
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| Edition: | 1st ed. 2011. |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629042606719 |
