A project guide to UX design : for user experience designers in the field or in the making
"This book presents a chapter-by-chapter guide through an appropriate User Experience process, as well as provides additional information on the creating SOWs and Proposals, Project Ecosystem, best practices for meetings, and understanding business requirements. User Experience neophytes and pr...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
New Riders
2009
|
| Edición: | 1st edition |
| Colección: | Voices That Matter
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629039106719 |
Tabla de Contenidos:
- Cover
- CONTENTS
- INTRODUCTION
- CHAPTER 1: The Tao of UXD
- What Is User Experience Design?
- The Broad Definition
- Don't Forget the Tangible
- Our Focus
- About UX Designers
- Where UX Designers Live
- Let's Get Started!
- CHAPTER 2: The Project Ecosystem
- Identify the Type of Site
- Brand Presence
- Marketing Campaign
- Content Source
- Task-Based Applications
- E-Commerce Sites
- E-Learning Applications
- Social Networking Applications
- Choose Your Hats
- Information Architect
- Interaction Designer
- User Researcher
- Other Roles You May Play or May Need
- Building a Network of User Advocacy
- Understand the Company Culture
- History
- Hierarchy
- Logistics
- Pulling It Together
- CHAPTER 3: Proposals for Consultants and Freelancers
- Proposals
- Creating the Proposal
- Title Page
- Revision History
- Project Overview
- Project Approach
- Scope of Work
- Assumptions
- Deliverables
- Ownership and Rights
- Additional Costs and Fees
- Project Pricing
- Payment Schedule
- Acknowledgment and Sign-Off
- Statements of Work
- CHAPTER 4: Project Objectives and Approach
- Solidify Project Objectives
- How Can a UX Designer Help?
- Understand the Project Approach
- Waterfall Approach
- Agile Approaches
- Modified Approaches
- How Does the Approach Affect Me?
- CHAPTER 5: Business Requirements
- Understand the Current State
- Heuristic Analysis
- Gather Ideas from Stakeholders
- Outline Responsibilities
- Gather the Right Stakeholders
- Create a Plan for the Meetings
- Sales: Requirements-Gathering Meeting
- Run the Meetings Effectively
- Coalescing Requirements
- CHAPTER 6: User Research
- Basic Steps of User Research
- Define Your User Groups
- Create a List of Attributes
- Prioritize and Define
- Choosing Research Techniques
- How Many Research Activities Can I Include?.
- User Interviews
- Contextual Inquiry
- Surveys
- Focus Groups
- Card Sorting
- Usability Testing
- After the Research
- CHAPTER 7: Personas
- What Are Personas?
- Why Would I Create Personas?
- Finding Information for Personas
- Creating Personas
- Minimum Content Requirements
- Optional Content
- Advanced Personas
- Final Thoughts on Personas
- CHAPTER 8: User Experience Design and Search Engine Optimization
- Introduction to SEO
- Why Is SEO Important?
- Important Basic Resources
- Site Technology, Design, and Infrastructure
- Flash, Ajax, JavaScript, and Other Scripted Content
- Content Management Systems
- Domains, Directory, and URL Structure All Matter
- Content: The Once (and Current) and Future King
- Naming Conventions and the Battle Against Jargon
- Metadata, Headers, and Keywords
- Split the Hairs
- Use Site Maps
- Keep Content Fresh
- Other Content Issues
- Link Popularity Explained
- Typical Link Popularity Distribution
- Footer Links
- In-Content Cross-Linking
- Gaming the System
- White Hat Versus Black Hat
- Spamming with Meta Keywords
- Cloning and Doorway Pages
- Link Spamming
- Some Final Thoughts
- CHAPTER 9: Transition: From Defining to Designing
- Ideate and Visualize Features
- The Basic Process of Storyboarding
- Facilitate the Prioritization Process
- Maintain a Good Tension
- The Development Advocate
- Managing Conflict During Prioritization
- Plan Your Activities and Documentation
- CHAPTER 10: Site Maps and Task Flows
- What Is a Site Map?
- What Is a Task Flow?
- Tools of the Trade
- Basic Elements of Site Maps and Task Flows
- Page
- Pagestack
- Decision Point
- Connectors and Arrows
- Conditions
- Common Mistakes
- Sloppy Connections
- Misaligned and Unevenly Spaced Objects
- Poorly Placed Text
- Lack of Page Numbering
- The Simple Site Map.
- Advanced Site Maps
- Breaking the Site Map Mold
- Task Flows
- Taking Task Flows to the Next Level
- Process Flow
- Swimlanes
- CHAPTER 11: Wireframes and Annotations
- What Is a Wireframe?
- What Are Annotations?
- Who Uses Wireframes?
- Creating Wireframes
- Tools of the Trade
- Start Simply: Design a Basic Wireframe
- Getting Started
- The Wireframes and Annotations
- An Exercise: Design a Home Page Wireframe
- Requirements
- The Results: Design a Home Page Wireframe
- Visual Design: When Wireframes Grow Up and Find Their Own Way in the World
- Design Exercise Follow-up: Which Design Is Right?
- A Final Note on Presenting Wireframes
- CHAPTER 12: Prototyping
- What Is Prototyping?
- How Much Prototype Do I Need?
- Paper Prototyping
- Digital Prototyping
- Wireframe vs. Realistic Prototypes
- HTML vs. WYSIWYG Editors
- Additional Tools for Prototyping
- Working with a Developer
- Prototype Examples
- What Happens After Prototyping?
- CHAPTER 13: Design Testing with Users
- Concept Exploration
- Tips on Exploring Visual Design Mock-Ups
- Usability Testing
- Choosing an Approach
- Planning the Research
- Recruiting and Logistics
- Writing Discussion Guides
- Facilitating
- Analyzing and Presenting Results
- Creating Recommendations
- CHAPTER 14: Transition: From Design to Development and Beyond
- This Is the End...
- Visual Design, Development, and Quality Assurance
- Design Testing with Users (Again)
- 10, 9, 8, 7, 6, 5, 4, 3, 2, 1 ... Launch!
- Personal Advantage
- Support
- Network Opinion
- Postlaunch Activities
- Postlaunch Analytics
- Postlaunch Design Testing with Users (Again, Again)
- All Done, Right?
- Just Like Starting Over...
- INDEX.
