Business analytics for sales and marketing managers : how to compete in the information age

Business analytics for sales and marketing managers how to compete in the information age

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer...

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Detalles Bibliográficos
Autor principal: Laursen, Gert H. N. (-)
Autor Corporativo: Books24x7, Inc (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, Inc c2011
Edición:1st edition
Colección:Wiley and SAS Business Series Business analytics for Sales and Marketing Managers
Materias:
Consumers' preferences > Research.
Consumers > Research.
Consumers' preferences > Research
Consumers > Research
Management
Commerce
Business & Economics
Management Styles & Communication
Marketing & Sales
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629035706719

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