Web marketing for dummies all-in-one
Everyone's doing it - Web marketing, that is. Buildingan online presence is vital to your business, and if you'relooking for Web marketing real-world experiences, look no fartherthan Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing intounderstandable ch...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley Publishing, Inc
2009.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629030606719 |
Tabla de Contenidos:
- ""Web Marketing ALL-IN-ONE For Dummies®""; ""About the Authors""; ""Dedication""; ""Authors� Acknowledgments""; ""Table of Contents""; ""Introduction""; ""Book I Web Presence""; ""Chapter 1: Internet Business Basics""; ""Understanding the Internet Marketing Process""; ""Planning Your Web Site Strategy""; ""Chapter 2: Making Money Online""; ""Discovering the Ways to Make Money on the Internet""; ""Assembling an Internet-Based Buying Process That Converts""; ""Doubling or Tripling Your New Customer Revenue""; ""Generating Traffic""; ""Creating Your Own Affiliate Program""
- ""Joint Venturing for Exponential Sales Growth""""Chapter 3: Designing to Sell""; ""Branding Your Look""; ""Styling Text on the Web""; ""Using the Right Colors for Your Web Site""; ""Adding High-Impact Photos""; ""Laying Out Content on Your Web Pages""; ""Completing the Web site Pre-Flight Checklist""; ""Designing for Optimum Usability""; ""Chapter 4: Creating and Connecting Multiple Web Sites""; ""Choosing a Traditional Web Site""; ""Creating a Blog""; ""Getting Specific with Mini-Sites""; ""Reaching for Traffic with Content Sites""; ""Asking for Questions with an Ask Site""
- ""Managing a Membership Web Site""""Managing Content with a Content Management System""; ""Creating and Maintaining Web Site Content""; ""Chapter 5: Creating Exceptional Copy That Sells""; ""Understanding the Elements of Effective Web Site Copy""; ""Driving Sales with Landing Pages""; ""Writing Copy That Sells, Using The C. O. N. V. E. R. T. M. E. Formula""; ""Chapter 6: Encouraging Communication""; ""Perfecting Your Form""; ""Adding a Tell-a-Friend Function to Your Pages""; ""Considering Online Chat""; ""Creating Audio for Your Web Site""
- ""Adding Professional, Homemade Video to Your Web Site""""Chapter 7: Getting Help with Your Web Presence""; ""Recognizing the Skills You Need Help With""; ""Choosing an Internet Service Provider""; ""Book II Search Engine Optimization""; ""Chapter 1: Getting Ready for SEO""; ""Understanding Why Search Engines Exist""; ""Knowing What Makes a Web Site Relevant""; ""Avoiding Penalties""; ""Setting Up Your Toolbox""; ""Creating Your SEO Worksheet""; ""Chapter 2: Choosing the Right Keywords""; ""Thinking Like Your Visitors""; ""Understanding the Long Tail""; ""Finding the Right Tools""
- ""Picking Great Keywords""""Building Your Keyword List""; ""Sizing Up the Competition""; ""Chapter 3: Eliminating Search Engine Roadblocks""; ""Ensuring Search Engine Visibility""; ""Providing a Way to Browse""; ""Using Ajax and DHTML""; ""Avoiding All-Flash Pages""; ""Avoiding Client-Side Redirects""; ""Checking Your Site Using the Web Developer Toolbar""; ""Avoiding Duplicate Content""; ""Dealing with Broken Links""; ""Removing Code Bloat""; ""Chapter 4: Making Search Engines Love Your Site""; ""Structuring Your Site for Search Engines and People""; ""Keeping the Structure Clean and Clear""
- ""Building a Semantic Outline""
