Case studies in marketing
This book covers a wide variety of cases touching almost all aspects of marketing. The cases covered are based on companies like Nokia, LIC of India and Nestle and the design follows actual classroom teaching.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Delhi, India ; Chennai, India ; Chandigarh, India :
Pearson
2011.
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| Edición: | 1st edition |
| Colección: | Pearson casebook series.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629018206719 |
| Sumario: | This book covers a wide variety of cases touching almost all aspects of marketing. The cases covered are based on companies like Nokia, LIC of India and Nestle and the design follows actual classroom teaching. |
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| Notas: | Title from resource description page (viewed July 25, 2011). |
| Descripción Física: | 1 online resource (x, 111 p.) : ill |
