APA (7th ed.) Citation

Raju, J. S., & Zhang, Z. J. (2010). Smart pricing: How Google, Priceline, and leading businesses use pricing innovation for profitability (1st edition.). Wharton School Pub. ; Pearson Education.

Chicago Style (17th ed.) Citation

Raju, Jagmohan Singh, and Z. John Zhang. Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability. 1st edition. Upper Saddle River, N.J.: Wharton School Pub. ; Pearson Education, 2010.

MLA (9th ed.) Citation

Raju, Jagmohan Singh, and Z. John Zhang. Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability. 1st edition. Wharton School Pub. ; Pearson Education, 2010.