Smart business, social business : a playbook for social media in your organization

Smart business, social business a playbook for social media in your organization

This book will help organizations evolve into a fully collaborative social business.  It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using so...

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Bibliographic Details
Main Author: Brito, Michael (-)
Other Authors: Lewis, Aaron, author (author)
Format: eBook
Language:Inglés
Published: Indianapolis, Ind. : Que Pub 2011, c2012.
Edition:1st edition
Subjects:
Marketing > Social aspects.
Online social networks.
Internet marketing.
Management > Social aspects.
Social responsibility of business.
Electronic books.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629012606719
Table of Contents:
  • Human capital, evolved
  • Surveying the technology supermarket
  • Establishing a governance model
  • Embracing the social consumer
  • In response to the social customer : social CRM
  • Establishment of a measurement philosophy
  • How to choose the right vendors, agencies, and technology partners
  • Marketing investments in social media
  • Creating a comprehensive social media strategic plan
  • The rise of customer advocacy
  • Ethical bribe : relevant content matters
  • Showcasing two examples of a social business : EMC and Intel.

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