The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending l...
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628973806719 |
Tabla de Contenidos:
- Intro
- Foreword
- Introduction
- Acknowledgments
- P A R T 1 Fusion Media Marketing
- 1 It's Not About the Tools, It's All About Strategy
- 2 The Evolution of Marketing: How We Got Here
- 3 Traditional Marketing Imaged: Everything at a Glance
- 4 Interconnection: Traditional Media Revelation
- 5 Social Media and Digital Marketing:Word of Mouth . . . at the Speed of Light
- 6 Digital Marketing Interconnection: A Digital Synergy
- 7 Traditional and Digital Integration: "Fusion Marketing"
- 8 What's Working: Traditional Media Cost of Customer Acquisition
- 9 Revealing the Trinity of Social Media: The Big Three
- 10 Fusion Media Marketing: The Best of Both Worlds
- 11 Strategy: Tactics, Tools, and Objectives-the Perfect Balance
- 12 Take It to the Limit: "Going Fractal"
- 13 Moving from 2D to 3D: Exponential Opportunities
- P A R T 2 Critical Concepts
- 14 The Five Steps to Fusion Marketing Success
- 15 Conversion Strategy First: Tactics, Tools, and Microstrategies
- 16 The Psychology Behind the Technology: We're All Drug Pushers
- 17 Understanding the Sales Funnel: Just Being There
- 18 Filling the Void: From One Come Many
- Conclusion
- Index.
