Knowledge management for sales and marketing a practitioner's guide
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents...
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| Format: | eBook |
| Language: | Inglés |
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Oxford :
Chandos Publishing
2011.
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| Edition: | 1st edition |
| Series: | Chandos information professional series
Chandos knowledge management series |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628972106719 |
